eCommerce and Web Design Agency

eCommerce SEO

We build sustainable growth for eCommerce brands through ethical Search Engine Optimisation (SEO) agency services.

With our eCommerce SEO services, you’ll benefit from big brand expertise, with small agency client care.

Introduction to eCommerce SEO.

We’re an eCommerce agency in Portsmouth, Hampshire providing a full range of eCommerce services to businesses and one of our core competencies is eCommerce Search Engine Optimisation (SEO). If you’ve got a great eCommerce website, then you’ll pretty quickly need some SEO support – we’re here to help!

We have been helping our clients promote their eCommerce sites and grow their businesses online since 2005 with an ethical and sustainable approach to SEO. With a consistent track record and commitment to delivering the very best digital services, we pride ourselves on smashing our client’s digital marketing targets every time.

SEO is in our opinion, the most cost-effective strategy to boost your site’s visibility. But when used in an eCommerce context, SEO is even more meaningful. eCommerce SEO increases visibility in SERPs, brand awareness, and drives quality, cost effective traffic.

SEO Essentials

Local SEO is great for businesses that want exposure specifically in their local area – whether that’s your county, city or even a village. If you are a small business with one location or a national retailer with a presence across multiple locations and want local exposure for each, our local SEO services will get you listing on Google’s Map Pack and we’ll get your local citations published on local authority sites.

As your business presence grows in different countries, you will want to connect to  new audiences, in the languagse they speak. Our multilingual and multinational SEO services help you create a completely internationalised website to grow and reach your desired target audience and structure your site in line with local search engine requirements.

Whether you are launching a brand new ecommerce website or want to improve the SEO performance of an existing ecommerce site, we create a tailored SEO programme that helps you increase sales and build your brand organically. We start with a current SEO visibility and competition analysis, after that we evaluate the competitiveness and desired keywords to target. In addition to this, we have our own strategy process that looks into user experience on all devices to optimise conversion rates as part of our SEO strategy.

In today’s competitive online world, managing your brand’s online reputation across all  digital endpoints has never been so important. Having a positive brand image helps you build customer loyalty and to increase customer confidence in your brand or products. This ultimately drives sales and revenue. We help you monitor your brand conversations online 24/7 on social media, forums, news sites, search engines and other sources. 

eCommerce SEO Basics

If you’re currently managing an ecommerce site, and you’re looking to boost your traffic without throwing a ton of money at paid media, SEO for eCommerce is a great place to start.

We’re able to deliver SEO (or Search Engine Optimization) services that can help your ecommerce site attract more qualified visitors, gain more paying customers and drive more revenue from your eCommerce site.

SEO is important for any website to succeed, but it’s even more important for eCommerce sites that depend upon search engine visibility directly for revenue.  Getting organic listings for category listing pages and product listing pages is the lifeblood of any eCommerce business and we’re here to deliver. Whether you’ve got a Gosport website or a national business, we’ve a proven track record in eCommerce SEO.

eCommerce sites need to attract relevant traffic, and then convert that traffic into paying customers.  It doesn’t matter if you’re selling the best brands and the best prices, with the cheapest shipping and the most amazing customer service –  if no one can find it, it won’t matter. Equally if you’re spending huge chunks of budget on paid media, your profit levels will be seriously eroded.

Making sure your eCommerce site is optimized for search engines is a great  way to make sure that you are doing all you can to attract web traffic. Most eCommerce sites today rely upon paid ads or social media to attract visitors, both of which definitely have a place in your digital marketing mix.

But both are what we call ‘fire and forget’ tactics, with short term impact but limited long term gain. Paid spend can influence organic ranking indirectly, but it’s short term benefit rather than building a sustainable platform for search engine results.

View our Work

SEO and Local Listing Management

Amongst our many eCommerce clients, we’re proud to have led the digital strategy for the world’s favourite doughnut brand in the UK and Ireland since 2018 and this includes Search Engine Optimisation and local listing management.

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eCommerce SEO v's Standard SEO

eCommerce Search Engine Optimization (SEO) is the process of increasing an eCommerce website’s rankings on search engine results and specifically the category listing pages and product listing pages.

Running an SEO campaign for an eCommerce brand is slightly different to standard SEO so if you’ve got an Emsworth website for an accountancy firm, we’d run SEO differently to a Hampshire based online shop selling perfume. For eCommerce SEO, there is greater emphasis on product search terms and ensuring category pages and product pages are optimised.

We do this through:

  • HTML Written Descriptions
  • Formatted with Feature Lists
  • Optimised Product Titles
  • SEO Meta Descriptions

SEO Services

On Page SEO

We ensure that your site is organised optimally for user experience and for search engines and that the navigation, structure and content is as it should be.

Technical SEO

We're experts in optimising your site infrastructure, code, plugins and hosting to ensure your site is presented to search engines correctly.

Link Building

We achieve quality links through blogger outreach that is 100% genuine and ethical so your SEO gains are organic and sustainable for the long term.

On Page SEO

Maybe the most important of them all, on-page SEO. It’s the optimisation of various elements of your web pages and how your brand appears in the search results. It also guarantees that Google is able to crawl and index your website. Otherwise, how else will you rank?

Some on-page areas include heading structure, image alternative text, internal link structure and meta data (titles and descriptions), to name a few. Together, we’ll utilise these areas to maximize your online visibility.

Another crucial factor is your web page content. How relevant and keyword-specific it is to your users and their search intent (the reason behind their search) will be the deciding factor for whether you or your competitors rank on page 1.

Correctly utilising all of these on-page elements with your audience and Google in mind will make or break your SEO campaign.

Off Page SEO

Off page SEO is activities done away from your website in an effort to increase your eCommerce site’s search engine rankings.

Common off-page SEO tactics include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

When it comes to off-page SEO, backlinks are really important, but it’s absolutely about quality over  quantity. You’re goal is to get Google and other search engines to see your website as trustworthy and authoritative.

Relevant links will drive your website above your competitors in search results and we achieve quality links through blogger outreach that is 100% genuine outreach not automated or spammy and guaranteed to deliver links of at least Moz DA30+

Off page SEO isn’t just about links, it is also related to how your site is viewed across the web a a whole. Quality, timely and engaging social media activity is important and managing reviews across digital endpoints also matter to SEO.

Technical SEO

This is often considered the science of SEO and includes analysing areas such as your Robots.txt, the url structure of your site, breadcrumb menus, the implementation of Structured Data Markup, Canonical URLs, XML Sitemap Optimization and browser caching.

Technical SEO will uncover and reveal those key geekery components that are may be holding your site back from SEO greatness. 

Site infrastructure, page speed and good code are important in ensuring your website can be crawled and indexed by Google and deliver a great user experience for your visitors.

Reporting

The success of every digital marketing campaign is determined by the quality of your initial strategy and SEO is no different.

Our SEO strategy is underpinned by initial market research where we benchmark and assess your competitors and how they are performing on Google and the ‘why’ that sits behind this. We will also audit and review your overall SEO performance and health of your website to understand why your site is performing as it is and an action plan to improve.

From this initial benchmark, monitoring ongoing SEO performance is simply a matter of transparent, clear reporting each week/month to our clients. In our reporting we’ll break down our work by on page/off page/technical and provide dashboards of the impact of this activity, alongside ROI estimates.

What do we charge for SEO?

We love nothing more than working with ambitious brands and unlocking digital potential they never knew they had through eCommerce SEO.

Pricing of our SEO packages is based on whether you’re looking for local or national impact and on the competitiveness of your niche. Local SEO packages start from £199 per month and national SEO packages from £599 per month.

Link building prices vary depending on niche, content type and the sites selected for linking, but range from £75 to £750 per genuine outreach powered link.

eCommerce product descriptions are priced per description and start from £25 per SKU.

View SEO Pricing

Where we work.

Areas covered for our eCommerce and website design include most of Hampshire for our Hampshire Web Design and also parts of  West Sussex. Key towns and cities include Portsmouth Web Design Southsea, Gosport, Waterlooville, Hayling Island, Rowlands Castle and in West Sussex, Chichester and Bosham. If you’re outside of these areas, we can help too – we’ve plenty of nationwide clients who we work with successfully. Contact us today to brief your latest web design project.

We believe that the web should be accessible to all and pride ourselves on offering free web design for businesses and charities local to us in Hampshire. Unfortunately due to high demand locally, our community free web design is only available to businesses and charities in Hampshire and West Sussex.

  • 02392 329001
  • hello@waasup.co.uk

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